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How To Sell “Green” To People Who Dont Want To Pay For It. (And Have Them Love You For It)

August 21st, 2009 categories: EnergyWise Education, Green Renovation, Investors, Marketing, Real Estate, RENOVATORS

Does it come as a surprise to you that the home buying public is still not ready to open their wallet and pay for Green or Energy Efficiency?

Of course this is a generalization but HERE is a recent study that quantifies the public’s interest in Green…

Naturally, in areas of greater affluence and Environmental Awareness there is a higher percentage of people who are willing to pay what it costs for a complete Green and Energy Efficient makeover.    My experience in Mid-State California, in a 30 year career selling energy related items was pretty dismal at selling complete packages.    I can count on one hand the number of people who said, “OK Dave, let’s do the whole thing, everything you suggested.”

But wait,  Hope is not lost!   I’ve finally found a way to sell very complete Energy Renovation Packages…. Yes, Every time.  You see, as an Energy-Wise Renovating Investor, I have a tremendous advantage in deciding what gets included.   I put in everything I want, Everytime.   I only have to sell myself, so I have a 100% closing ratio!

So how do I do it since the statistics quoted above and my own experience say that people wont pay for Green or Efficiency?

The “Secret” as far as I’m concerned is to add a nice package of Remodeling  and then really complete the job with finishing touches.   I call it the Wow! Factor and the Done Factor.   It makes a final product that is unique and compelling in the market.  That’s why my projects sell quickly,  usually before they are done and usually for full price or more.

For more details on The Three Package System of Energy-Wise Renovation and Marketing click HERE.

If you’re interested in helping your community, reducing crime, creating green jobs, making money, having fun, perhaps a new career, reducing energy consumption, and generally saving the planet, one house at a time….. Sign up to receive this blog feed and the Facebook business page at the top right of this page.

You can also join the discussion every Tuesday as we discuss the nuances of  “Energy Wise House Flipping”   Click the FREE WEBINAR tab and you’ll be kept updated.    PLANETSAVERS UNIVERSITY is where we keep the archives of all those discussions.

This entry was posted on Friday, August 21st, 2009 at 1:10 am and is filed under EnergyWise Education, Green Renovation, Investors, Marketing, Real Estate, RENOVATORS. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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