Influence The Appraisal With Your Open House Brochure?

Today we had an Open House at a newly renovated home.  Several people commented about the brochure that we provided, so I decided to post it.  Picture 8 If you click the images they will expand to full size. It’s our standard 4 page brochure which is more extensive than the standard one page photocopy provided by most realtors.

Each page has a purpose  and there is a whole series of slides in PlanetSavers University explaining why we feel it’s worth the extra effort.  The first page mentions my Realtor, but just barely.   Pictures are obviously important but it also includes neighborhood information, Rent vs Own comparison costs and finally contact info.Open House Page 2

Page 2 we call our “Preponderance of Evidence.”   This is the “Logic” that  allows the buyer to validate in his own mind the emotional decision that got 90% made when his wife walked into the kitchen!   (Sorry, that’s the way us humans work)

It really is a long single spaced list.  But unless someone points these things out, many of them will be missed, and the decision will default to “Price.”   Open House Page 3 It’s our job to “Make The Invisible, Visible” and this page really earns its place when the prospective buyers are conferring later, comparing the homes their Realtor has shown them.   This is their crib sheet to remind them that they made a good decision to buy this home!   It competes well against the one page Quickie Brochures that they collected at the other homes.

One of the uses of our brochures is to leave a supply of them on the counter after the sale.   Appraisers have a hard job on our houses because they sell for quite a bit higher than the rest of the neighborhood.   So we use the brochure to give the appraiser the ammunition they need in order to justify the price that my buyer and I have agreed on.

Open House Page 4Of course these last two pages help the buyer justify their decision.  None of us want to make poor decisions and pay too much.   With these pages we are showing them that others are making similar decisions in the same neighborhood.

Check it out.  Let me know what you think.   Send me a copy of great Open House brochures you’ve used or seen.   I’m always looking for ways to improve.

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